Mumbai · Available worldwide

Stories that hook.
Creative that scales.

Screenwriter / Creative Growth Lead

Bridging cinematic fiction, AI-directed filmmaking, and performance marketing — from the first sharp hook to millions of impressions.

KUKU TV POCKET FM STORYTV US SONYLIV STARPLUS

01 — INTERNATIONAL SLATE

Coming soon · StoryTV US

Five shows.
One new market.

Lead scriptwriter for a slate of AI-produced vertical dramas, built around fast emotional turns and high-retention episode endings for American audiences.

Me and My Bad Student

Romance / Drama

The Broken Heir Never Looks Back

Revenge / Billionaire

Become My CEO's Darkest Secret

Dark Romance

Kissed the Wrong Brother

Suspense / Taboo

Gothic Med School

Mystery / Thriller

02 — EPISODIC FICTION

Written to be
unskippable.

Selected micro-dramas written as lead writer for Kuku TV.

01Corporate romance

Secret Mrs. CEO

High-stakes corporate drama and secret romance, engineered around tension-building cliffhangers for rapid vertical bingeing.

Watch episode one

02Family intrigue

Secret Rishta

Hidden identities and intense emotional stakes crafted to sustain watch-time and repeat retention.

Watch episode one

03Revenge thriller

Doctor Ka Badla

A fast-moving story of betrayal, redemption, and surgical precision under pressure.

Watch episode one

03 — PERFORMANCE CREATIVE

Bombay Canvas OTT · Meta Ads

Turning scrolls
into installs.

Architected a full-funnel acquisition system across Facebook and Instagram — pairing trial-intent audiences with rapid creative testing and real-time budget reallocation.

View Canvas OTT

40K+

App installs

6.3%

Peak CTR

$0.20

Average CPI

$0.003

Winning CPC on “The Great Indian Heist”

$7,850+ managed spend Iterative A/B testing matrix Live budget optimization

04 — AI-DIRECTED FILM